Renault Tangier Med: Winning the Game in the Road to Morocco

Renault Tanger Med : Gagner la partie sur la route du Maroc

Internationalisation de la productivité et innovation mondiale : Division internationale de la robotique, de la logistique, de la technologie et de la biotechnologie ★ Strictement parlant, en ce qui nous concerne au Maroc, il n’y a pas de Néo dans la mondialisation actuelle. La mondialisation de toute nation ou entité économique se traduit souvent par l’émergence et l’adoption de la standardisation des méthodes de production, l’augmentation de la productivité, l’innovation technologique en termes de coûts de production intermédiaires et finaux. et la logistique-distribution et la fourniture du produit fini à haute valeur ajoutée.… Continue reading

We signed a new agreement with our partner Groupe Managem to secure low-carbon cobalt sulphate produced in Morocco and guarantee traceability of electric battery supply chain. This strategic partnership marks a new step towards reducing the environmental footprint of electric vehicles, in line with the Group’s objective to achieve carbon neutrality in Europe by 2040.
To learn more:

🌎 Said El Mansour Cherkaoui, Ph.D. 🌍• You★ Analyst World Affairs ★ Author ★ Elaboration of Predictive Studies ★ Keynote Speaker ★ Entrepreneurial Planning ★ Business Development ★ United States ★ Europe ★ France ★ Morocco ★ China ★ Sub-Saharan Africa ★4d • 4 days ago

Excellency Ryad Mezzour allow me to quote you and to propose a suggestion as we are Moroccans and between Moroccans and at the same time, I am also presenting to you my research work et publications on the automotive industry.

Following the signing of the agreement, M. Ryad Mezzour, Minister of Industry and Trade of Morocco says: “A new stage in the strategic partnership between Morocco and Renault Group begins with the signing of this agreement today, which will utilize Moroccan natural resources and industry to support the development of electric mobility worldwide and the deep integration of the national automotive industrial platform,”. He adds: “the Moroccan automotive industry is accelerating its transition to electrification with sustainable and efficient Moroccan cobalt sourcing for electric batteries. At the same time, we are working to position Morocco as a producer of electric batteries and a key player in sustainable mobility.”

Your Excellency Ryad Mezzour, you have also declared: ““the Moroccan automotive industry is accelerating its transition to electrification with sustainable and efficient Moroccan cobalt sourcing for electric batteries. At the same time, we are working to position Morocco as a producer of electric batteries and a key player in sustainable mobility.”».

Within the scope of your declarations, would you please consider to position and integrate in this process of manufacturing batteries the Moroccan firm Ynna Holding, “Buy Made in Morocco “”​ in the first place like often you have undelined it in your interventions and responses in the medias.

Batteries par Ynna Holding

We remain gratefull to all your efforts.

For your perusal thought, I have included here my research and publications on Renault Group and the automotive industry which I have been publishing since 2010, including of my articles that was published at that date by an U.S. research center.

By 🌎 Said El Mansour Cherkaoui, Ph.D. 🌍 published on ♦ 04-03, 2010

Selected as Top of 4 Articles published by the Global Edge Review at the Michigan State University – International Business Center Business College Complex:

By 🌎 Said El Mansour Cherkaoui, Ph.D. 🌍 analyses et publications sur l’Industrie Automobile y compris Renault Group:

🌎 Said El Mansour Cherkaoui, Ph.D. 🌍 analyses et publications sur le développement de la Technologie et du Numérique:

Respectfully yours, Excellency Ryad Mezzour

Ministry of Industry and Trade – Morocco
Ministry of Energy Transition and Sustainable Development – Kingdom of Morocco
Renault Group

🌎 Said El Mansour Cherkaoui, Ph.D. 🌍

Internationalization of Productivity and Global Innovation: International Division of Robotics, Logistics, Technology and Biotechnology

Strictly speaking, as far as we are concerned in Morocco, there is no Neo in the current globalization. Globalization of any nation or economic entity often results in the emergence and adoption of standardization of production methods, increased productivity, technological innovation in terms of intermediate and final production costs. and logistics-distribution and the supply of the finished product with high added value.

The extraction of this value is achieved through a process favoring the use of vulnerable non-union labor in third countries. On the other hand, an introduction of robotics completes the existence of production units designated by “screwdriver Factories” oriented towards the assembly of everyday consumer products and based on the use of an essentially female labor force and by little hands. In reality, the reduction of the cost of labor was the main reason for the introduction of women in these enterprises of manual assembly of by-products and spare parts.

Once a generalization of this female labor force was completed in the underdeveloped countries, it became more profitable to delocalize this kind of work. In the United States, “the English-speaking women of Alabama [an agricultural, relatively unindustrialized and conservative state in the South] were replaced by those of Hong Kong and Haiti, largely the following: toys, textiles, ready-made clothing, sports shoes, electronics and packaged food.

Unlike Multinational Corporations, the new Global Companies developed a new Business Model through a vertical and horizontal integration of their operations in order to reduce costs at all levels of their work tasks and process of production by integrating and organizing the entire supply chain of units of production, assembly and distribution from the place of the concept design to the final purchase by the consumer in the same integrated global strategy. Thus, the final product is no longer adapted to the cultural specificities and the needs of the regional clientele. It is the new Culture of Social Mediation and Mediatic that define the frame of product making and exposure.  The only modifications are made at the level of the applications installed locally and at the level of the language used for the operation of the technological product.

Multinationalization and New Technological and Logistics Division of Labor

At the level of the immediate periphery of a buoyant market, the Global Multinationals install operations and highly advanced technological production tools conditioning production by robotic and logistical techniques.

White Bonnet – White Bonnet, whether sold or bought, the Petit Marocain is sold and bought with and its market condition on the international market, it has no leverage or negotiation chip that could directly allow it to monetize its labor force or the quality of his training or his needs and aspirations at the very level of the products he is obliged to buy in this same international market to which he is subject as marginalized productivity and without any high added value specific to the level of his knowledge technological and others.

Under these conditions, the Moroccan labor force can be easily replaced by a robot or a worker from another country that is more efficient or similar in terms of the payroll or the proximity of the two essential places, namely the country providing the investment. and design of the product and the country receiving the final products as the outlet market.

In such an imbroglio, the male or female Moroccan worker is just another incapacitating human resource and having no synergy with respect to the productive obligations of the growth of Moroccan industry and as a result, the Moroccan labor force is offered to the highest bidder without combativeness or compensation leveled on international wages and therefore can only assert itself at the level of the calculation of international profit by the low wages dominating the productive structure in Morocco.

“Grumbling on wages”

At Renault Tangier, the social negotiations at the start of the year were the subject of discontent from the main union represented at the factory, the UMT, the largest central in the Kingdom of Morocco. In particular a strong expectation on the evolution of wages, while the Moroccan minimum wage has just increased over one year by 10% in two stages (to 2,570 dirhams per month, or 240 euros).

That said, “there was no strike or walkout. And I remind you that our salary base goes beyond the SMIG”, notes Paul Carvalho who highlights the social benefits granted in 2014 including the principle of a 13th month. On February 14, the UMT and Renault Morocco finally signed a social agreement, the full content of which has not been revealed.

According to Paul Carvalho, salary increases on the site average around 4.5% this year. Data that undoubtedly integrates different parameters (seniority, advancement, etc.). Source: Pierre-Olivier Rouaud

Nissan yesterday awarded Carlos Ghosn his compensation of more than one billion yen, or 9 million euros, for the 2015/2016 financial year. Enough to complete the 7.5 million euros already received at Renault.  A situation of accumulation of the mandates of CEO of two global groups, exceptional in the economic world and which has lasted for more than 10 years.


This is how Morocco is bought by foreign investors: the example of Tangier or Morocco must intervene to save the project given the withdrawal of Nissan

“Morocco has rolled out the red carpet for the manufacturer: no export tax, no tax on profits for five years. The kingdom also paid an investment bonus of 60 million euros, and created a training center for 8 million. A highway and a railway line directly linking the factory to the brand new port of Tangier Med, about thirty kilometers to the east, and to the free zone, to the west, where the suppliers are located, have otherwise made available.”

History Making and “Marchandage” by Renault

Morocco must intervene to save the project given the withdrawal of Nissan

Among the unforeseen events encountered during the project, Nissan, Renault’s ally, withdrew during the crisis. The financing was completed by Morocco, via the Caisse de depot et de gestion (CDG), which took 48% of the capital of the entity that operates the site, in mid-2009.

Source: Cyrille Pluyette

This is valid for portable electronic communication products and for the production of vehicles. Morocco enters the sphere of such an international strategy notably through the presence of Renault-Nissan as production intended for the internal, international and above all European market. 

Said El Mansour Cherkaoui, Ph.D.  published on ♦ 04-03, 2010

Selected as Top of 4 Articles published by the Global Edge Review at the Michigan State University – International Business Center Business College Complex: published initially at ♦ gBR Article 04-03, and Said El Mansour Cherkaoui Copyright © 2010.

Globaloganization of Renault Development Strategy _ Said El Mansour Cherkaoui

By  Said El Mansour Cherkaoui, Ph.D.  analyses et publications sur l’Industrie Automobile et Renault –

Application Numérique, Economie du Savoir, Écosystème et Industrie Automobile au Maroc

Le Maroc doit faire face a une économie mondiale centrée sur l’exploitation commerciale du savoir, en l’occurrence l’innovation et le développement de secteurs a haute valeur ajoutée dont l’utilisation de l’intelligence artificielle augmente la différenciation technologique.  Ce décalage au détriment des pays subcapitalistes ayant une faible intégration technologique permet une plus grande réduction de coûts de production tout en augmentant le volume produit et un accroissement de l’écart entre les pays consommateurs et les pays détenteurs de la technologie tout en établissant de nouvelles formes de compétitivité doublées par un manque d’accès a l’innovation technologique qui est dorénavant justifiée par une invocation des lois du marché international et la division internationale du travail technologique.

Ces avances technologiques permettent aussi d’imposer une modernisation de l’infrastructure de transportation comme de celle même des aménités.     En fait, on assista au Maroc a un déferlement de réalisations modernisatrices qui étaient plus guidées par cet impact de l’attractivité sectorielle des investissements étrangers et show case afin de plaire au capital étranger.

  • Ce « monopole » de l’innovation technologique basée sur une nouvelle redistribution des taches productives, des décisions financières et des responsabilités gestionnaires sur le plan global et a travers une redéfinition de la division international du travail, tous dote les pays créateurs du privilège d’être les premiers innovateurs « first movers » qui en autres leur permet de dicter les conditions d’embauche, les traitements salariaux et sociaux et le niveau des bénéfices fiscaux et autres incitations offert par les politiques d’attractivité par les pays subcapitalistes vis-a-vis de l’investissement étranger direct productif.
  • Pour ces pôles industriels « Écosystèmes »,  une infrastructure fut modernisée et privilégiée dans la politique industrielle et régionale de l’Etat Marocain.  L’exemple de l’Alliance Renault – Nissan confirme et innove dans la mise en place de ces plateformes multinationales tournées vers les pays fournisseurs a la fois d’une main-d’oeuvre relativement a bas salaire et possédant une demande pour les véhicules assemblés localement tout en servant de fournisseurs pour les autres « clusters automotive » entourés d’une value-chain supply pour la production des composants et cela comme l’affirmation locale et régionale d’une stratégie internationale.
  • L’Économie Numérique et l’Économie du Savoir sont ainsi réintégrés à travers le monde permettant ainsi la création d’une synergie a la mode de écosystème comme plateformes pour la production et l’écoulement du produit final dans les marchés a proximité comme l’approvisionnement des autres usines dans les pays distants, ce qui est le cas actuellement de la présence de Renault au Maroc.  La production automobile au Maroc est en quelque sorte un « bridge’ entre ces considérations gestionnaires d’intégration internationale des unités de productions comme c’est un créneau de production de véhicules destinés a la fois a la demande locale, européenne et africaine.
  • « Les nouveaux investissements attestent du positionnement affirmé du secteur industriel du Royaume sur des activités à haute valeur ajoutée, ainsi que de la confiance d’opérateurs internationaux de renom dans le programme industriel national. Ils attestent aussi du changement de dimension industrielle à l’œuvre dans le Royaume qui migre ostensiblement vers un modèle économique solide confortant sa marche vers le concert des nations émergentes », rapporte la MAP.

Dans cette perspective, Moulay Hafid Elalamy Ministre de l’Industrie, de l’Investissement, du Commerce et de l’Economie Numérique déclarait en 2015 que ces investisseurs « peuvent investir 100% et avoir une appropriation entière de leurs entreprises au Maroc.   Ils peuvent également rapatrier du pays 100 pour cent des dividendes et tous leurs gains quand ils vendent leur entreprise.  Donc, il y a une liberté totale en ce qui concerne le mouvement des capitaux.    » Le Ministre Elalamy souligna aussi l’importance de la formation des travailleurs, ce qui permettra le pays à mieux répondre aux exigences des entreprises étrangères.  Une incitation supplémentaire a été la création de 4 zones de libre-échange et des zones de production sectorielles de Kenitra, Nouacer, Tanger et Oujda, bénéficiant d’un taux d’imposition de 0% pour les cinq premières années d’exploitation, suivie d’une taxe de 8,75% pour une période de vingt ans.

Ces bénéfices et ces avantages accordés aux sociétés internationales par le Maroc sont orientés vers le renforcement de l’intégration du Maroc dans les rouages financiers et logistiques du marché international de la compétition technologique alors qu’en même temps le commerce extérieur reste déficitaire et que le Maroc vient juste de réintégrer l’Unité Africaine alors que ses investissement en Afrique sont en continuelle croissance: un autre paradoxe de la globalisation de l’Économie productive robotique et la régionalisation périphérique au niveau des services numériques.

Between these two complementary vectors of the international division of techno-logistic labor navigates the preferential strategy for the location of production units both for Multinational Companies and Global Companies which ultimately operate on the basis of a common denominator, the fall in cost of labor, the monopolization of products with higher added value, the increase in the rate of profit and the absence of territorial or national loyalty. 

This new form of expansion of international capital therefore imposes freedom of trade, the abolition of customs duties and the acceptance of direct investment, especially in the service sector and industries using robotics as production tools and as a force. substitute work.

As a side to this, facilities for credit, taxation and use and appropriation of land for the rental of companies must be part of the package of facilities and benefits that can serve as an attraction for these global companies. Ultimately, some of these global companies only open sales branches or banks that can facilitate the granting of credit for the sale of their consumer products.

This penetration of financial capital is also done through the loans granted by international organizations such as the World Bank and the International Monetary Fund, which effectively completes the strategy of this globalization of productive and operational capital.

Indeed, one of the sine-qua-non conditions is effectively financial discipline through increased exports of manufactured goods and by achieving a balanced balance of payments and a surplus in the balance of trade accounts in order to be able to pay the installments of these same international credits. A vicious circle is thus established for the indebted countries which makes them vulnerable to the vagaries of the international situation.

Since the beginning of the 1970s the underdeveloped and Third World countries have been floundering in such contradictions and paradoxes of integration into the international market of products, labor and finance. In fact, their current accounts and their balance of payments continue to deteriorate under the impact of the vertiginous rise in the price of oil, private purchases of luxury goods for the local elites and, among other things, the purchase of arms, always increasingly sophisticated by governments fearing for their security.

This situation of external dependence was also reinforced by the facilities granted to foreign capital through which these vulnerable States try to attract production and therefore had established and continued fierce competition between them for its attraction through financial largesse of all kinds. which effectively reduce their foreign exchange inflows and increase the repatriation of profits, thus impacting the current accounts of the balance of payments.

In the nomenclature of these favors emerges the relationship and the global alliance between the leaders of the countries following, accepting and implementing this strategy of globalization and the supporters of international capital and at their heads the Global Multinationals.

These managers from third countries complete the strategic data of the CEOs of global companies on the ground downstream, and this as complementary centers scattered in countries distinguished by a strategic location or the existence of natural or human resources necessary for production and also that can be homogenized by the same needs and the achievements made in other design, production or distribution countries. The success of this globalization is based and unfolds thanks to the collaboration of the ruling classes, which have become structural clients.

​International Division

Between the pitfalls of this globalizing storm, safeguarding the common denominator of the own social bases of power is essential as part of maintaining a certain profitability of all operations and a certain success of their political and eco-financial aims through a real efficiency of their control and administration of the countries subject to their objectives shaped by the sharing of the benefits of global multinationalisation.

“Faced with globalization and the effects of triumphant neoliberalism, the Moroccan system reaffirms its stability through the preservation of rentier spaces for the elites and through the reproduction of client logics.” End of quote – [Source: Ricardo Bocco, Foreword]

The design of this little Matryoshka is in fact planned and whose design and construction comes from outside and whose local and regional collaborators make us dance around this totem of power made up by national clothes and physical traits which are not ours.

These actors and collaborators of the same subcapitalist form make us just a mirror and a reflection of the designs of others who have transformed a colonial power into a national power camouflaged under a local traditional dress to better familiarize us with ourselves while being a representation of other powers foreign to us as they remain in our eyes.

Indeed, despite the democratization in place and without being asked our opinion, these foreign and invisible rulers become real through those who resemble us in look and attitude as well as in language. These double-faced “turn-coat” duplex and full of duplicity as elites, formerly called technocrats or professionals of political politics, serve and guarantee the multinational interests on our own soil and this despite our land titles and our millennial struggles against invaders. strangers.   

These new managers of the land cadastre are the true direct responsible not only in the usurpation of our territory and its selling off according to the wishes and desires of foreign institutional investors but above all of our subjugation and our submission to the vagaries and goodwill of those who manipulate the designs of this same big international capital. A larger and more powerful Western and Eastern Elite that owns and recognizes no borders and displays no national regard.

As the saying goes, those who go together are alike. In this national irrationality and lack of cultural scruples, the only boundary shared between these two formulas of expansionist designs is the degree of extrapolation of added value and the level of profit made.

Those who do not want to sell their land become those who draw their own images on their own Matryoshka and like any self-respecting Matryoshka, it goes back to Lenin in the time and space of modern memory of this global capitalism which has no not shy and does not care about the looks of others and who only has regard for his own profit.

You May Also Like

More From Author

+ There are no comments

Add yours